Third Strand
A serene mountain sunrise viewed from an airy, minimalist interior space.

Video Production & Performance Marketing

We make video your
business will actually
grow from.

Third Strand Collective produces your content and runs your ads — so you can point to what your investment actually generated, not just how it looked.

The Work

Most video agencies produce content. We produce content and distribute it until it pays for itself. We shoot it. We edit it. We run the ads. We report on the leads. You run your business.

FAIRMONT
VIVIER PHARMA
Hyundai
Summit Logistics
FORMULA 1
FAIRMONT
VIVIER PHARMA
Hyundai
Summit Logistics
FORMULA 1
Two Services. One Team.

Production is half the job.
We do both halves.

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Two Ways to Work Together

We work with businesses in two distinct ways — depending on whether you need a consistent pipeline of leads, or premium content that documents your brand at the level it deserves.

Performance Content System

Monthly video production and Meta ad management — so your phone rings from people who found you, not just people who were referred to you. You'll know your cost per lead within 60 days.

Brand Documentation & Corporate Content

Events, testimonials, brand story, and company culture — built into content that positions you as the obvious choice in your market. The work that earns trust before a meeting ever happens.

Bilingual — English & French

We operate across both language markets in Quebec and Canada. For businesses serving a bilingual customer base, that's not a detail — it's a competitive advantage.

Video production on location
performance_report.io
Leads
47
Cost / Lead
$18.40
ROAS
4.2x
schedule Monthly report — October 2024
TSC-CLIENT-04
A serene mountain landscape reflecting minimalist design principles.

Production quality is nice. Leads are better.

How It Works

Three steps.
Zero surprises.

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How We Work

Before we pick up a camera, we learn your offer, your market, and what a great outcome actually looks like for you. Our creative strategy is built around your revenue goals — not around what looks good on our reel.

01 — We understand your business first

We learn your offer, your market, and what a great outcome actually looks like for you. Creative strategy built around your revenue goals — not our reel.

02 — We produce content built to perform

Every shoot is planned to produce multiple assets — a hero piece, short-form cuts, ad creatives, and raw archive. One shooting day generates content that lasts. Quality and volume, not one or the other.

03 — We distribute it and report on what works

We manage your Meta campaigns, test creatives, optimize toward leads, and send you a monthly report showing exactly what the investment produced. No vanity metrics. No "brand awareness" as a substitute for results.

Atmospheric landscape
insight_generator.js
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async function generateInsight(context) {
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const patterns = await AI.analyze(context.data);
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return patterns.map(p => ({
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title: p.concept,
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confidence: 0.98,
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relevance: 'high'
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}));
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}
Why TSC

What makes us different
isn't the work. It's the accountability.

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Genuinely Premium Production

We've shot for Fairmont Hotels, Vivier Pharma, and Hyundai. We bring that standard to every client, regardless of size.

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Ad Management Done Right

Our founder spent two years running paid campaigns before TSC. Ads aren't an upsell — they're core to how we work.

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A Team Small Enough to Care

TSC is led by two founders. Every project has a name attached to it — not an account manager who didn't shoot it.

assessment

Results You Can Point To

Every client gets monthly reporting with real metrics: leads generated, cost per lead, jobs influenced. No hiding behind "brand lift."

A serene mountain sunrise viewed from an airy, minimalist interior space.
Let's Talk

Ready to build something measurable?

Book a 20-minute discovery call. We'll tell you honestly whether we're a fit — and if we are, what a first 60 days looks like.